Laser Makes Every Building A Billboard


Uh, oh. Marketers. Advertisers. Do not use this. Repeat. Do not use this. This being a technology that allows you to use lasers to put temporary graffiti on buildings from hundreds of feet away using a laser wand. If you do use it, you know what's going to happen. The entire world is going to look like Times Square because every building will be turned into a "temporary" billboard. Come on. Admit it. You know you can't resists this. Check out a video of it here.

by Steve Hall    Feb-23-07   Click to Comment   
Topic: Guerilla, Outdoor, Tools   

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I really think I am going to throw up!!! Please save me from this crap.

Posted by: ROY on February 23, 2007 4:25 PM

OK, Steve Hall. A few things:

First, you're a few days late on this.

Second, this was done by the Graffiti Research Lab.

These are NOT urban spammers, they're graf artists, and they are VERY anti advertising.

Third, they're using a 60mW green laser, which is illegal pretty much everywhere in the free world. So I don't think this is going to get coopted by guerilla marketers the way LED throwies did with ATHF.

Fourth, this is moon technology.

Posted by: sam on February 23, 2007 6:04 PM

OK, Sam. A few things:

First, who gives a shit if I was late. It's an interesting concept and it deserved to get coverage.

Second, I'm well aware it was done by GRL which is explained in detail to anyone who follows the link in the story.

Did I use the word Urban Spam? Hmm, let me check. Uh, no. So what was your point on this?

Third, placing harmless looking flashing objects in the city of Boston is illegal too. That didn't stop anyone. And if GRL can get their hands on a 60mW green laser, what's to stop others? Guerrilla marketers aren't known for their adherence to the law.

Fourth, I don't get your point. We're talking about planet earth here.

Posted by: Steve Hall on February 24, 2007 9:00 AM

Good points Steve...anyway, what's the CPM on this?


Posted by: kate on February 26, 2007 11:03 PM