Time Gets Web 2.0 Facelift

Time revamps its tired old site to better serve the interests of 2.0-savvy readers who'd rather sift through snarky blogs than stiff Reuters streams.

The new site vibes like a cross between Yahoo, ZDNet and AdAge, which can be useful if not totally confusing. Critiques about Iraq rub shoulders with Top 10's, quotes du jour and wincing-hip TV-related titles like "Whiteyz with Attitude." Urg. Well, it'll definitely make eye-candy for the scroll-happy.

Time will provide 24/7 news and, in a surprise move that contrasts those of major papers like the New York Times, rendered the entire Time archive of stories, covers and images - from its 1923 debut! - available for free.

Neat. For a brand so big we're sure they'll come up with a way to keep profits from hurting during this most curious process. And we probably won't be the only ones watching closely.