Live on the Fast Lane? Win Immortality in New Book

To promote her new book Wife in the Fast Lane, Karen Quinn is running a contest for fast-lane provocations. Anybody living a zippy life can turn in a video, essay or one-liner. Winners get to be characters in her next novel, which means you'll have something to send to people next Christmas that doubles as both gift and holiday card.

Come on. How many people get immortalized in pop fiction?

Guerilla and marketing efforts for the campaign were stealthily conducted by BL Ochman of What's Next Online. She's also to blame for the Up Your Budget treasure hunt of '05 and that funny little American Greetings campaign which niched itself by highlighting quirky twists in our favourite nuclear unit.