Adidas Tracks White Stripes on French Monuments

To celebrate the opening of its performance store last fall, Adidas released an ad with its three telltale stripes running up the Arc de Triomphe. As a general rule we like the fusion of contemporary culture with traditional icons. So the ad is interesting in that way but there's not really much else going for it.

Unless you consider contentious social sentiment. The French, who just last month tweaked out over the rampant commercialization of the Champs, must not be too stoked about it.