Study In: Donkey Ads Are Long, Bitchy & Excitable

Rimm-Kaufman Group released a study about the difference between pay-per-click ads proffered by both sides of the election. Some findings are below. Oh, and we're going to call the Republicans and Democrats Elephants and Donkeys because the animal names are funnier than the euphemisms:

- Political advertisers prefer Google to Yahoo. (We always thought that was just a universal preference)

- Elephant and anti-Donkey ads outnumber pro-Donkey and anti-Elephant two-to-one

- Donkey ads are three times more likely to be negative than red ads

- No campaigns reference Bush

- Donkey ads are longer than Elephant ads

- Donkey ads are more likely to include exclamations; Elephants favour provocative questions

We'd conclude this political digression with something trite but meaningful like, "God, can't wait until this day is over," except we'll probably just drink ourselves to oblivion like any other night. Cheers and may the best heels win. - Contributed by Angela Natividad