Microsoft Plans to Swallow Gamers Live, Kind of Like Preying Mantises

Peter Moore, VP of entertainment and devices at Microsoft, says he'd like to target moderate gamers who haven't yet cashed out $400 for the Xbox 360. And he's decided the best way to do it is through that new MSN video service, which will be gleefully littered with gamer-oriented brands: "I guarantee you that if I had three more weeks (before the launch), I would have 15 logos up there," he said, referring to the logos of companies formally affiliated with Xbox.

And then he rubbed his hands together, laughed maniacally and ate another baby. - Contributed by Angela Natividad