Brand Sponsored Blog A 'Relationship Building Experience'

It took us a while to wade through the blather-filled press release from Scratch Marketing that led with the headline, "Word of Mom," and went on to talk about how Cuisinart and Urban Moms had teamed to "build a relationship with mothers by offering unique, relevant and personal opportunities for moms across Canada to interact with the Cuisinart brand" before we realized it was all about the launch of another brand-sponsored blog. OK, we're jaded but why does the meat of the matter always have to be so slathered with marketing babble rather than a few clearly descriptive sentences the average human being can understand?

How about this: "Canadian mom site Urbanmoms launched Kitchen Party, a blog sponsored by Cuisinart that will offer recipes moms can make using their food processors. Along with a downloadable recipe book filled with recipes for newborns, the blog wil also give moms what they really need after a long day with their screaming babies: blender drinks." Much simpler, right?