Pre-Movie Short Film Controlled by Audience Using SMS

Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

by Steve Hall Oct-11-06 Click to Comment
Topic: Good, Mobile/Wireless

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