Marketers Discover Too Late Gen Y Doesn't Look at Ads

Uh-oh. Guess now is a bad time to figure this out, considering social networks seem like rabid acquisitions that go for a pretty penny - like, gazillions of pretty pennies at a time.

But did we actually need to tell you this? Were you really ever under the impression all those ads slathered across MySpace's site were achieving anything? There's only one way to market on MySpace: save some money, throw together a somewhat clever site, and whore yourself out to where the eyeballs really go - the Top 8. - Contributed by Angela Natividad