Showtime Promotes 'Weeds' With Marijuana Scent Strip
To drum up interest for its suburban mom as drug dealer comedy Weeds, Showtime is placing an insert in the August 24 issue of Rolling Stone with a scent strip that smells like, well, weed. Yummy. The show's good too.
Comments
It'd be cooler if it ran in a less obvious publication - but scratch-n-sniff dope is pretty dope.
Showtime's online ads for 'Weeds' are equally 'yummy', but they've yet to crack the scent barrier --
http://adverlicio.us/showtime_weeds_300x250