Ass Wiping An Untapped Market


While some may laugh this off and the whinings of an anally obsessed freak, Thomas Sherman, acknowledging how Norelco recently addressed topic of male body hair grooming head on in a recent ad campaign, thinks this is endemic of many consumer needs that aren't served by marketers because, well, they're too icky to think about. Just as Howard Stern has ranted for years, Sherman thinks it should be normal for a person to want to have a cleaner rear end and that a line of products, namely baby wipe-style tissues, should be available to serve that need. Sounds reasonable enough. While that type of product is already available in Europe, it hasn't hit the squeamish shores of America. So, if there's an enterprising marketer out there, you have at least one potential customer so far.

by Steve Hall    Aug-15-06   Click to Comment   
Topic: Strange, Trends and Culture   

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you got it all wrong brothah. those products DO exist state side. me and my crew are big believers in prep h. comes in a nifty, discrete white plastic box you can stash in your desk drawer, at home, hell even in the car. you never know. to quote "the captain,"... it will set you free.

bottom line, to leave any of that terrible sadness behind is just barbaric.

Posted by: globalmogul on August 15, 2006 12:51 PM

globalmogul is right -- they do exist here. My friend was the brand manager at KC for these:

Posted by: KEL on August 15, 2006 1:00 PM

yup, they're in every drugstore and supermarket in the country. Probably should open your eyes.

Posted by: SmoothBottom on August 15, 2006 1:22 PM

Sure, men need to wipe their ass...but ask any ass wiping product's marketing department and they will tell you their product is targeted only to 25-54 women, as they make the shopping decisions in the family. of two things happen - (1) Guys don't wipe their ass since they can't buy the product; (2) Women will buy the product and wipe a man's ass.

Posted by: Greg Gillispie on August 15, 2006 3:08 PM

AssWipes Five Ply! I haven't seen that in years, it was great! I can't find the original site or the fake ad they did for it either.

Posted by: Tim Chmielewski on August 15, 2006 7:18 PM

5-Ply Ass Wipes was from the now defunct ... along with The Brick House Bunch, HoHo's and Quake Her Oats.

Posted by: AF Fan on January 11, 2007 5:49 PM