Wonderbra Censors Own UAE Ad In Nod to Local Culture


As an inside joke and in a nod to the United Arab Emerites' practice of censoring magazine content the government doesn't like, Wonderbra has turned the tables and censored its own ad but with a twist. Because the Wonderbra worn by the model in this ad apparently made her breasts so big, it took much more black marker than usual to cover her protruding breasts. In an insiderish manner, it illustrates the wonders a Wonderbra can provide while living within the boundaries of the country's censors.

by Steve Hall    Jul- 3-06   Click to Comment   
Topic: Good, Magazine, Trends and Culture   

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Reminds me of a David Ogilvy statement in his Autobiography "The consumer is not a moron, she is your wife. Try not to insult her intelligence.

Posted by: Roy on July 3, 2006 7:12 PM

very, very creative. now, why can't ad agencies in the philippines be this creative? LOL.

Posted by: sunny on July 4, 2006 2:26 AM

I live in the Middle East. I can relate and this is excellent stuff! Kudos Tonic!

Posted by: ivan on July 4, 2006 4:21 PM

That trick could work even outside of the UAE.

Linked on adveracio.us:

Posted by: Reid Sorenson on July 5, 2006 10:09 AM