Jordache Wants Liz Hurley to Get Its Fetch Back

Adland points out Liz Hurley will be the new celebu-face of Jordache jeans, a company that had its fashion fame back in the 70's. Hurley, who isn't exactly a celeb with all that much "hip/cool/spend way too much on these jeans because I'm wearing them" factor, will appear in September issues along with the Jordache horse. The ads, shot by Michael Thompson, will promote the company's Legacy line which will be available only at Macy's. Hmm, I guess there isn't all that much hip factor needed if that's the only shopping audience on which the company is focusing.