HP Gets Personal In New Campaign
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
by Steve Hall
May-23-06
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Topic: Brands, Campaigns, Good, Magazine, Online, Television
Topic: Brands, Campaigns, Good, Magazine, Online, Television
Comments
Unless HP is knowingly taking on a huge burden of pitching the computer as an "emotional" attachment thing, 21st century computer users don't give much about how much they "love" their personal computers. Those in the 70s & 80s might have personal connection with their Commodores but I'll junk this new laptop I bought two weeks back soon as a better one for the right price comes:) Nothing personal there.
Unless HP is knowingly taking on a huge burden of pitching the computer as an "emotional" attachment thing, 21st century computer users don't give much about how much they "love" their personal computers. Those in the 70s & 80s might have personal connection with their Commodores but I'll junk this new laptop I bought two weeks back soon as a better one for the right price comes:) Nothing personal there.