All Drapes Buses With Clothes


In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.

by Steve Hall    May-17-06   Click to Comment   
Topic: Good, Guerilla, Mobile/Wireless, Online, Outdoor, Promotions   

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Posted by: doug on May 17, 2006 2:24 PM

Did BBH NY do this? They have unilever/ all as a client.

Posted by: Lulow on May 17, 2006 10:45 PM

I think BBH did it, they have All as a client.

Posted by: Lulo on May 17, 2006 10:47 PM