NASCAR Extends Brand With Bikinis, Clothing And Shoes


Acknowledging forty percent of NASCAR fans are women, Adrants reader John Brock tells us the organization is discussing a licensing agreement with a fashion label to created a line of NASCAR branded swimsuits. NASCAR already has is named slapped on women's shoes, coats, purses and clothing so bikinis certainly make sense. NASCAR hopes to boost sales of women's goods from $84 million five years ago to $250 million this year. Of the 40 percent of female NASCAR fans, 51 percent said they'd go to retailers who carried NASCAR clothing.

by Steve Hall    Apr-12-06   Click to Comment   
Topic: Specialty   

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Okay, I may be feeding the sterotype here, but something tells me that the average female NASCAR fan looks pretty hideous in a bikini. I'm just sayin'.

Posted by: Ben on April 12, 2006 2:05 PM

They should sign up that Kellie Pickler chick from American Idol. Perfect demographic nexus for NASCAR - southern, cute, dumb as a post.

Posted by: Stevie the K on April 12, 2006 2:35 PM

Don't forget the Nascar meat at your local grocery.

Posted by: Rob Poitras on April 13, 2006 6:14 PM

There may be exceptions to the stereotype. I have been looking/googling for a NASCAR or TS #20 bikini for 3 years now. I have actually taken a black bikini and customized it with a little #20 patch and a signature across the behind. Looks very good. I have thought about this idea for a few years. Looking foward to something coming out.

Posted by: Kelly on May 12, 2006 3:48 PM

I would like to purchase this swimsuit shown, is that possible??
I think like any other sport nascar apparel should be available to fans

Posted by: Amy on May 29, 2006 2:14 PM

Just was wondering were i can get that bathing suit in the picture i love it ???

Posted by: Tara on February 28, 2007 1:16 PM