Time Inc. to Launch Frat Boy Humor Site 'Office Pirates'


The Wall Street Journal reports Time Inc. has plans to launch a Web site called Office Pirates in the next few weeks which will target young male's hoping to make up for poor ad-page performance at the company's men's titles. The idea behind Office Pirates is to rebirth an era "that once allowed Wall Street's bawdy and frat-boy humor to spread quickly among financial institutions."

No one at Time Inc is talking about the site and former Maxim magazine editor Mark Golin who is behind Office Pirates has refused requests for interview hoping, as the Wall Street Journal surmises, the site takes on a non-promotional "fucked company"-like aura and grows organically. The Sports Illustrated sales team is said to handle ad sales for the site which is hoping for sponsorship sales rather than banner sales.

by Steve Hall    Feb-10-06   Click to Comment   
Topic: Online, Publishing   

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Its been done. Content looks stale. The expire date on this idea has already passed before the site launches.

Posted by: Claudia on February 15, 2006 3:22 PM

"Its [sic] been done"??? "Content looks stale"???

You haven't seen any content yet, Einstein. No one has.

Posted by: Steve on February 16, 2006 1:53 PM

Just went to the site and it is just terrible.

All this fuss over this?

Posted by: Bored on February 22, 2006 9:50 AM

I am wondering how much they actually spent on the promotion of this site as to the actual content.

The content is terrible. A bunch of videos that are poor imitations of scenarios that might appear on the TV series "The Office", with the exception that they are poorly done, and have a few four letter words and they lack the humor.

I don't know about anyone else, but the video streaming sucked. But then again, that is vitalstream, so whoever picked that company should have their head examined.

Poor idea and poorer excecution.

The only laugh I got was that they used Vital Stream as a vendor. But that is because we have had bad experiences with them in the past.

Posted by: Wondering on February 22, 2006 5:27 PM