CSI:NY Ring Tone Product Placement to Promote Coldplay

In an agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI:NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer is investigating a case when his cell phone rings to the tune of "Talk." We'll wait while you snicker at the real life likelihood of that.

Following the scene, CBS will run promotional messages during the act break in the episode telling viewers how they can purchase and download the ringtone.