'Lost,' 'Desperate Housewives' Available on New Video iPod


While we're not quite what the draw is about watching television on a 2.5 inch screen in a world of 50 inch televisions, we can't complain about Walt Disney's deal with Apple to provide next-day downloads for $1.99 via iTunes to the new video iPod of ABC's popular series Lost and Desperate Housewives, among others. With dwindling television viewership and, hence, dwindling ad revenue for networks, providing mobile, commercial-free, pay-per-view programming makes a tremendous amount of sense for the nets. If this takes off, networks will run with glee to the bank. Marketers, with an ad medium pulled out from under their feet, may not be so happy.

by Steve Hall    Oct-13-05   Click to Comment   
Topic: Brands, Mobile/Wireless, Opinion, Television   

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Expect to see more close ups on Desperate Houswives.
Not just your everyday big idea.
This is a really a big idea. And it's so small.

Posted by: KRank on October 13, 2005 11:52 AM

my opinion: the next big thing. Give me more.

Posted by: Tim Keil on October 13, 2005 12:44 PM

It's wild to think that in a couple of years when TV is cheap as heck on cell phones and everyone has an iPod or similar that plays video, we're going to be walking around carrying two TV's, a miniature computer (PDA phone) capable of web surfing and gaming, a host of commercial podcasts (but also HD Radio), and whatever else pops up between now and then.

For advertising folks having trouble figuring out the whole media fragmentation thing now, the future is getting scarier by the minute. Fun!

Posted by: Sean MacPhedran on October 13, 2005 2:34 PM

Apple has their thumb directly on the pulse of america!

Posted by: John Boy on October 13, 2005 3:16 PM

By the way they've added the video-capable iPod on freeipods. Can't wait to have mine

Posted by: OgreActif on October 19, 2005 11:06 AM