Ads to Appear on Parking Lot Stripes


In the seemingly endless quest to plaster every last surface of the world with advertising, Denver ad man, Greg Gorman, creator of the Budweiser frogs and their signature "Bud-Wei-Ser," has applied for a patent and trademarked the words, "Parking Stripe," which is the name of his company. The company will work with 3M, a client of Gorman's at Golden advertising, and parking lot owners to adhere special strips containing ad messages right over existing parking lot lines. Parking lots could become very colorful places in the not too distant future.

by Steve Hall    Sep-26-05   Click to Comment   
Topic: Specialty   

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This "not too distant future" has arrived sooner than one might think. Parking Stripe advertisements are popping up everywhere, all over the country.

It has been said that more people watch the ads on TVs inside WalMart stores than ad during the SuperBowl. So wouldn't it be clever to target that massive audience outside WalMart in the affordable parking lot, rather than over-priced SuperBowl ads on TV?

Posted by: Parking Stripe Fan on April 26, 2006 12:02 PM

The concept/product may have merit, but what about zoning? In Indialantic (Brevard County, FL) section 17-106.4(10) re private parking lot signage seems to ban the notion. In particular, (10) 2..."markings on the surface of paved parking areas shall limited...."

Posted by: pat joyce on May 19, 2006 9:16 AM