Playboy to Go Digital


Placing jokes about digits aside for a moment, lad-mag granddaddy Playboy will launch a digital addition of the magazine with its October issue on September 13th. The digital addition will be powered by Zinio Systems. As with the print edition, the digital version will be available for subscription and single copy sale. While Playboy does have a website with some of the magazine's content, Zinio systems will reproduce the magazine online exactly as it appears in print. Playboy's Lingerie is already produced digitally by Zinio.

Hoping for further worldwide reach, the move is more likely in reaction to the publication's declining numbers. Year-to-date ad pages are down 15 percent, the magazine missed its 3.15 million rate base by 35,002 and newsstand sales are down 23.2 percent. Zino says circulation of digital editions, on average, amount to five percent of print circulation. All other variable being equal, that brings an additional 157,500 readers though, likely, a considerable percentage of digital subscribers will come from canceled print subscriptions lessening the increase.

by Steve Hall    Aug-26-05   Click to Comment   
Topic: Magazine, Online, Publishing   

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It never ceases to amaze me how tradional print publishers think they can stick their content on a digital file and think that this is a cool way to reach an audience. Can you say I N T E R A C T I V E?

Keep the 2-D medium in print. Would a radio broadcaster deliver programming over the television airwaves? Jeez!

Posted by: Just an Observer on August 26, 2005 1:31 PM

Playboy Special Edition Lingerie Dec-Jan 2007:

Posted by: iqwerty on December 16, 2006 7:22 AM