'Got Milk' Campaign Becomes Clothing Line


Extending its brand, the California Milk Processor Board has signed deals with apparel manufacturers MJC Corp. and Cutie Pie Baby to create lines of Got Milk? branded men's boxers and baby clothing respectively. The MJC line will be sold through Wal-mart and the Cutie Pie Baby line will be sold trough Babies' R Us, Buy Buy Baby Baby Depot and Federated stores. There are plans for a an MJC women's wear line which will be sold through Target.

by Steve Hall    Jul-14-05   Click to Comment   
Topic: Specialty   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.




Posted by: I can write any bullshit here -- why make it a required field? on July 15, 2005 2:05 PM

Makes a nice
very tight fitting
woman's top.

Posted by: KRank on July 16, 2005 1:20 PM

Who said it was required field?

Posted by: Steve Hall on July 16, 2005 8:36 PM

I've never been able to understand the appeal of the whole "Got Milk?" series. First of all, everybody has already "Got Milk" (excepting the lactose intolerant and ideologically opposed). Second, having a glass of milk with a brownie (or whatever) has never seemed quite the life or death decision hthat it's made out to be -- and thus the joke has never seemed all that funny.

On the other hand, baby apparel with "Got Milk" on it is pretty funny.

Posted by: c hanson on July 18, 2005 1:48 PM