New York Times Reporter Joins Ad Age

Advertising Age announced three editorial additions "designed to strengthen its global leadership position in coverage of the advertising, marketing and media industries."

Effective June 15, Nat Ives will join Advertising Age as a media reporter covering the publishing industry and corporate media strategies. Ives has been at The New York Times since 2001, where he wrote hundreds of stories on advertising and media, many of them focused on the exploration of new forms of marketing.

I wonder what Stuart Elliott thinks of this.

Simon Dumenco will become a contributing editor and pen a provocative new weekly media column that will be introduced in print and online in late June. Mr. Dumenco is a contributing editor to Details and New York Magazine and most recently was the editor of Colors magazine.

Greg Lindsay will also become a contributing editor focused primarily on the intersection of popular culture and marketing. A freelancer writer and columnist for Business 2.0, Mr. Lindsay is the former media editor for Women's Wear Daily.