Survival Advice Offered to Old Media

Accumulating opinion and commentary from across the media and advertising spectrum, The Wall Wall Street Journal has compiled an outlook of the media landscape from network news, advertising, newspapers, book publishing, movies and music. While there are a few insightful suggestions surrounding network news and movies, much, such as turning advertisements into programming and microtargeting has been heard before. All the same, it's nice to see it wrapped up all in one place others who don't analyze this stuff on a minute by minute basis.