Grammatically Incorrect Winston Ad Speaks Truth

Here's an interesting ad from the old school days. Back when smoking was cool, Winston had the headline, "Winston takes good like a cigarette should," which according to grammar Nazis was incorrect leading to tremendous levels of free publicity when the utterance of that headline would often come with the reply, "Winston Tastes good as a cigarette should." As is often the case, the grammatically incorrect version sounded far more natural than the correct version.

The ad belittles that whole debate, as flickr user ChicagoEye points out, and gets to the real heart of the ad's visual: the hook up. The third thought bubble, spoken by the woman, says "What do you want good grammar or good taste?" to which the man replies, "I want your phone number." Assuming this was a real ad, it's a terrifically insiderish approach to the whole grammar debate. Much like the debate we have here on Adrants. To wit, "Do you want good grammar or good advertising news?"