Time Inc. Launches Wireless Campaign

Teaming with U.K.-based mobile marketing company Flyxt, Time Inc. launched, on April 1, a text messaging campaign directed towards current and prospective People and Teen People magazines that provided news, polls, horoscopes and chat rooms. The campaign is expected to expand to other titles, including Time and Entertainment Weekly, this week and to Sports Illustrated in a few weeks.

by Steve Hall    Apr-12-05   Click to Comment   
Topic: Mobile/Wireless   

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