Heineken Launches Its First Podcast

Steve Rubel points out Heineken has jumped on board the latest and the greatest new media channel - the podcast. A podcast is a lo-fi MP3 file created on a computer (or with any audio - video will soon follow - recording device for that matter) that can be subscribed to using RSS and easily and automatically transferred to your iPod or any other MP3 device. For its first podcast (to the right of the site), Heineken interviews Thirst Resident DJ Daniele Davoli.

For advertisers, this is a new and untapped medium. While early adopters are gleeful podcasts are commercial free, when everyone is carrying around their all-in-one digital device, podcasting is how they will receive media content and advertising - though hopefully in a format more interesting than the tired :60. More likely, entire podcast channels will be hosted and sponsored as a "service" to consumers as is this Heineken podcast. Be smart and check this medium out now. Don't be left playing catch up.