15 Ways To Improve Your eCommerce Sales In 2021

Some business owners think that selling things online is simple. After all, the process seems straightforward. Create a website, upload products, and customers will rush towards your store. However, in reality, this is usually not the case. Online selling requires implementing intelligent marketing strategies and consistent use of time, effort, and resources to thrive.

Luckily there are some ways that can help eStore owners find the success they require. If you're a startup willing to boost your revenue and increase sales, here are some tried and tested methods that will help you grow your eCommerce Sales and satisfy your customers for sure.

1. Target Your Current Customers

The average Customer Acquisition Cost (CAC) in the eCommerce industry is $87. So, instead of getting new customers, it is smart to work on retaining the current ones.

If you compare purchases from new customers and existing customers, you might notice that your existing consumers make more than one purchase in general. They usually tend to add more items in their cart resulting in a higher revenue.

Moreover, acquiring new customers can prove to be expensive. But people who are familiar with your brand will be more likely to buy again. They trust you, your products and have no learning curve.

So, you should work on improving the customer experience of current customers and introduce a loyalty program to attract and retain these customers.

2. Increase Sales With High-Quality Photos

Pictures say a lot about your brand. Using high-quality photos gives the impression that you don't compromise on quality at all.

Try to hire a professional photographer to take product photos. And even in blogs, it is better to create your own graphics. But If you don't have the time or resources, you can purchase stock photos to give a professional feel to your website.

3. Display Security Badges

No one prefers to buy things from a sketchy eCommerce website.

Cybersecurity is of great concern these days. So, you must display that your website is protected by McAfee or any other badge.

These trustworthy badges show that processing credit card information on your website is safe.

Moreover, don't just flaunt random security badges on your website. Build a relationship with these companies and proudly display their seals.

For instance, Norton is quite popular among the public. So, if you use Norton, display their badge on your website, which will make your website sound trustworthy.

4. Video Demos Are Attractive

A survey concluded that 66% of the customers prefer watching product videos rather than reading their descriptions.

Visitors simply love videos and introducing them to your e-commerce store is a smart move.

Show product videos on how to use the product or what are the benefits that your product offers.

Listening or reading is one thing, but customers find videos much more effective.

Showing videos to new customers is also an intelligent strategy to develop trust. Be as creative as you can with what videos you want to show.

5. Make Yourself Discoverable

Have you ever considered why people in supermarkets buy stuff that is available on the front shelf? It's because it is easily discoverable.

When customers search for items on Google, they prefer brands that appear in the top 10 results in search engines. In the digital age, you need to work on your search engine optimization (SEO). Whenever a customer searches for a product they need, your website must appear on the first page of Google.

Work on an SEO friendly website and ensure an appropriate keyword density of your primary keywords. Use them smartly on the homepage and inner pages.

6. Offer Special Discounts On Birthdays

Brands take personal information while signing up new customers. But sadly, only a few use it to impress their existing consumer base.

If you want to turn regular customers into loyal fans, consider sending a special discount on their birthday. This might sound like a small thing, but it can develop a strong bond between the brand and the customer when done with care.

When you make things personal for a customer, it gives them a feeling of satisfaction and care. And even if they are not willing to buy your brand again, there is a fair chance that they'll make a purchase after a personalized discount.

7. Optimize Website for Mobile Devices

Research suggests that the mobile shopping trend has increased 21% from last year.

These numbers cannot be ignored. If you want more customers to buy from you, optimize your website for mobile devices.

You might be aware that the average human attention span is less than 8 seconds, so it is important that you give customers convenience, simplicity, and faster checkouts with mobile devices.

Find customers' pain points while shopping online and either make your website responsive or develop a mobile app for your brand.

8. Display Top Selling Products

Often new customers don't have a clue which products to buy on a new website. Show them your best-selling products and ease their confusion.

A top-selling section on the homepage will provide customers with a clear direction on which products are already popular. It'll make it easy for them to make a decision.

Maybe some customers will not trust your products at first glance, but they are likely to buy popular products without any fear.

9. Use Multiple Payment Gateways

Not all customers prefer MasterCard or Visa. Some prefer cash on delivery or PayPal, and others prefer bank transfers.

By increasing payment methods, you'll increase the chances of customers buying your products. By offering various payment gateways, more customers will get attracted to your brand.

New trends appear online all the time. Apple Pay was introduced, PayPal is already taking the eCommerce industry by storm. Now, you must play smartly and include as many payment methods in your brand as you can to attract more customers.

10. Take Advantage OF FOMO

Fear Of Missing Out (FOMO) is when customers feel if they don't buy the product instantly, they will have to spend more money later to acquire it.

Create a sense of urgency for your customers online.

This will force customers to make instant purchases instead of waiting or delaying their purchases.

Inform the customers that there is a limited quantity of products left, or if they order the product within two days, they'll get 20% off.

You might have seen such strategies being used by famous brands.

The midnight sales, flash sales, and even starting a product countdown are brilliant ways to entice customers for instant purchase.

11. Focus on Value Proposition

There are tons of websites out there, so why should a customer buy from your website?

What makes your website or product different from others?

Pick that one thing that makes your product/service/website different from others and market that everywhere.

Inform your customers what separates you from others.

Be clear about your value proposition and grab consumer attention with that value.

12. Let Customers Compare

Don't make things difficult for potential customers. Once they land on your website, let them choose wisely by comparison. Before they buy, help them compare prices, features, and alternatives.

When customers compare your products with others, it will be easy for them to choose based upon features.

Make a section where customers can compare prices, features, and discounts that make you different.

13. Complete Your Order & Get Discounts

Most of the customers don't even complete their orders. Due to some reason, they either forget or don't reach the final step of the checkout.

Send those customers a discount voucher for completing their order in the next 30 minutes. The strategy works like a charm. Those customers who are confused about completing their order give them some assurance with instant discounts.

14. Give Grand Discounts On Holidays

Special events are the best times when people usually spend more.

You can give special discounts on holidays and special occasions to boost your sales. Save your best offers for Christmas holidays. It's a perfect opportunity to grab the attention of your current customers.

Keep in mind that at times the customers might be buying products for their friends and family. So, introduce relevant combos that give them value.

15. Social Media Engagement Helps

For a business to succeed, you need to create a noise for it. When more and more people talk about it, there is a chance that people will trust and buy more from your brand.

Join groups on Facebook and LinkedIn to see what people are talking about. Interact with these people and introduce your brand. The goal is to tell them how your brand can solve their problem.

Once you help and engage with them, there is a good chance that these people will readily buy from you. Listen to their problems and try to find ways to help them.

Closing Thoughts

Starting an eCommerce store is easy, but driving sales and developing customers' trust is challenging. Use these methods to earn your customer's trust so that they'll easily buy from your eStore.