Carnivore Club Offers F*uck Up Insurance to Promote Its Meat-of-the-Month Club

In one of the most hilarious and beyond-awesome promotions we have seen in a very long time, Toronto-based agency Bensimon Byrne has crafted a hilarious bit for its client, Carnivore Club, a meat-of-the-month club that sells all kinds of salami and other meaty delicacies.

The agency created a video that clearly illustrates how one can insure they get out of truly fucked up situations if only they get coverage from Fucked Up Insurance. Of course, Fucked Up Insurance is actually a subscription to Carnivore Club but from what we see in the video, it's exactly what will get one out of a very fucked up situation.

Did we write fuck enough?

And yes, the campaign actually registered and is using the domain fuckupinsurance.com (which redirects to f-upinsurance.com) as its promotional landing page.