You Won't Believe!!! ... Why These Guys Are Beating the Crap Out of A Bag of Doritos

While watching this semifinalist entry for the 2015 Doritos Crash the Super Bowl competition might in some ways mildly conjure some thoughts related recent news, the end result is Crash the Super Bowl funny.

As the ad, created by Chuck McCarthy, opens, two guys are seen beating the crap out of...someone or something. A lady then runs up and yells, "Hey..."

The camera then cuts to the ground to reveal the guys are beating on a bag of Doritos. The lady adds, "Why do you guys hate Doritos so much?"

The joke is then revealed. We won't give it away.