Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man

This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World.

The beer brand and The Most Interesting Man in the World have launched the Most Interesting Man's Interactive Masquerade. Havas Worldwide NY, Dos Equis' creative agency of record, Interlude and M ss ng P eces have partnered on the experience, using Interlude's video technology on the interactive video which allows consumers to choose their own adventure through a richly populated Masquerade in search of the Most Interesting Man's little black book.

Consumers who succeed on their journey can enter for a chance to win a trip to the real Dos Equis Masquerade in New Orleans this November.