Apple Unveils 'Largest Album Release of All Time' With U2 At Live Event

At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes.

Here's the ad Cook ran after the announcement. Sorry, no embed yet.