PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.

This might be the only time an office move is worthy of news coverage.