Mobile Phone Provider Apologizes For All Those Plane Wing Photos And Other 'Holiday Spam'

Employing a hilarious approach to promoting its phone service in 16 other countries at no added cost, UK-based Three is out with a Wieden + Kennedy-created commercial in which a spokesman apologizes for "holiday spam."

And we're all familiar with "holiday spam." All those pictures of sunsets, cocktails, mini monuments, beach feet, street food, #nofilter, hot dog legs and, yes, the plane wing. Shooting those photos feels great at the time of the shot. But when you're Instagram feed is full of them, it gets a bit tedious after a while. And yes, we know we are very guilty of the practice as well!

But the fact that we all engage in this behavior is why we think this ad will resonate so well with people.