Cannes Lions Launches 4th Annual Cannes Chimera

Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

Cannes Chimera will select up to ten winners and award them with a prize of up to $100,000. Winners will be eligible to participate in a grant funding project with the Bill & Melinda Gates Foundation. Winners will also receive an exclusive invitation to attend a complimentary workshop at the Gates Foundation in Seattle, where they will receive mentoring from the previous year's Cannes Lions Grand Prix winners.

Participants will have approximately six months to develop and pilot their ideas in order to show proof of concept, which is required for phase two funding consideration.

The creative brief is now available to view at www.canneschimera.com along with further details on how to submit an entry. All entries must have been submitted online by 1 August, 2014.