Yet Another Marketer Comes Up With Yet Another Name For the Commercial

Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever.

And now Fisher-Price thinks the commercial needs a new name. For a new campaign called Thought of That, they're out with a couple of new ads that they don't want people thinking are commercials or videos, rather "mini-situational comedies." Ye, they thought of that.

Uh, they're just ads. Can we move on now?