Without Realizing, People Are Murdering Each Other In This Mexican Environmental Ad

Here's a beautiful piece of creative entitled Help Save Us from Publicis Mexico for Mexican environmental group, CEMDA, that deftly illustrates the effect humans have on their environment and how they re inextricably intertwined.

In the ad, we see a logger, a hunter, a driver, an ice fisher, all of whom are engaged in acts that are detrimental to the environment. With increasingly quicker intercuts, the ad drives home its point that humans are damaging the world around them. And as the ending is revealed, that damage has a direct affect not only on the planet but on people as well. .