Lamar Advertising Wants Your Mothers Day Wishes on Its Billboards

For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.

To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.

Posts using the hashtag will be streamed to Lamar's digital outdoor boards through Mother's Day.

Hey, it's better than flowers. Sadly, no guarantee your mom will actually see the billboard.And, let's be honest, this is really all about lamar and nothing at all about the love people have for their mothers. Think about it. A personalized, hand (or phone) -delivered message of love? Or a random billboard in a random location to be seen by strangers?