Kona Brewing Suggests Multi-Taskers Try Some 'Single-Tasking'

Delightfully toying with the ridiculousness of multi-tasking that has devoured the lives of "mainlanders," Kona Brewing is out with a new spot, Dear Mainland, featuring two Hawaiian brothers who think sitting in a meeting sending texts about another meeting where you'll send emails about the first meeting is, well, not so great.

The brothers think it's much better do do just one thing once in a while. And they have a wonderful name for it. Single Tasking. And, of course, it's best exemplified by having a Kona beer.

The ad, created by Duncan/Channon, closes with one of the brothers saying, One life. Don't blow it." Good point.