This Super Goofy Hot Air Balloon Chase Touts New Popped Wheat Thins

The first time we viewed this Being NY-created ad for Popped Wheat Thins we thought it was goofy in a bad way. With each successive viewing it became ever more goofy but in a good way.

Why? We have no idea. Perhaps it recalls decades of cop movie hilarity. Perhaps it's the notion a hot air balloon just might be the most overlooked method of get-a-way transportation. Or perhaps it's the silliness of grown men getting overly excited about yet another Whet Thins line extension.

Whatever the case may be, it's one of those ads that grows on you.