Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.

Of the stunt, the agency said, "The concept may sound ridiculous, but it's not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky."

Yes. the Product is fake. On the faux site for the product, you can check out the product's flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.