Two Huge Mistakes to Avoid When Creating A Brand Video

We've watched this video three times and still don't know what we're being sold. We're not quite sure what it is but something must be distracting us from the video's main message.

Apparently, we're not alone. Pretty much every YouTube commenter has no idea what the video's about either.

Attention brands. No disrespect to anyone but be careful who you cast as your spokesperson...and how you dress them. You may not get the results you expected.