The Simplicity of This Zales Wedding Proposal Ad Makes It A Winner

As jewelry store wedding proposal commercials go, this one from Zales is sweet and low key steering clear of cheesiness and metaphor. Created by GSD&M, the campaign is called Let Love Shine and features the track, Ends of the Earth, by Lord Huron.

The jeweler has, for the past two years, partnered with up and coming bands including The Black Keys, Alabama Shakes and Various Cruelties.

The simplicity of this ad is what makes it work so well.