How Video Can Increase Conversion Rates

Since the advent of YouTube, and even before, online video has become (or most certainly should become) an integral component of every marketer's tool kit. Why? Because people are visual, they like to be entertained and when they want the answer to a question, they don't want to work too hard to get it. Video delivers on all three fronts.

Check out video usage stats from comScore, eMarketer and Internet Retailer and six ways you use video on your brand's site to improve ROI here.