Homeless Shelter Raises Money by Offering Naming Rights to Everything in the Building

In the spirit of Thanksgiving and the holidays, McKinney has launched Names for Change, a new campaign for Urban Ministries of Durham that asks and important question; if brands are willing to pay millions of dollars for the naming rights to a sports stadium, what can a shelter in Durham raise when it sells naming rights to all of the items in the building?

Visitors to namesforchange.org can claim the naming rights to an item and customize a certificate in their own name or in honor of someone else. From toilets to teddy bears to tomato sauce, it's all to help more people get from homelessness into homes of their own.