Sony's 'Carrie'-Themed Coffee Shop Prankvertising Stunt Goes Viral

Well how about that. After all these years reporting on prankvertising stunts occurring mostly overseas because, well, we like to sue people here in America for doing shit to us, we have a bona fide, kick-ass, prankvertising stunt right in the heart of New York City.

To promote the upcoming remake of Carrie, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, 'Snice Cafe, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. One actor takes on the role of Carrie and gets angered when a man spills coffee on her. She then "magically" slams him up against the wall, pushes tables outward and screams until books come flying off the shelves...all while the non-actor customers freak out.

A brilliant stunt if you ask us. In just one day, the video has amassed over 3.7 million views. Expect to see a whole lot more prankvertising in the near future as the practice becomes the go-to marketing strategy du jour for brands who can't help but jump on the bandwagon. Here's hoping the wagon will be interesting for at least a little while before the practice goes the way of the flash mob.