Blank Pages in The New York Times Promote Upcoming Film

For the first time in its history, so says the release, the New York Times has run two blank pages in the A section of its newspaper to promote the 20th Century Fox film "The Book Thief." The blank pages appear consecutively carrying only the Times' logo, date and page number. The second blank page also includes a link to the film's website in 12-point type.

The underlying message of the advertising campaign, "imagine a world without words," we are told, echoes the film's narrative which follows a young girl in WWII Nazi Germany who begins to steal books from war-torn areas and share them with others.

Way to innovate, Gray Lady.