If Farmers Farmed Like Fisherman Fish

World Wildlife Foundation in Canada is out with a john st.-created video, part of the organization's Sustainable Seafood campaign, that asks the question, "We don't farm like this. Why do you fish like this?"

In the animated video, we see a catch-all net of sorts collecting a huge pile of animals, trees, earth and whatever else gets caught in the net. It's meant to be a metaphor for unsustainable fishing practices that, while more efficient, catch much more than they should.