Kia Hamsters VMA Performance Bests Miley Cyrus' Twerk Disaster

It's the campaign that takes a licking and keeps on ticking. When we first met the Kia hamsters, they had barely taken on their now mostly human qualities. They were more hamster than human. As the years past, out fat, fuzzy friends have gone through a bit of a transformation and have become pop culture heroes we love to hate...or hate to love. Well, at least the the ad business. To the rest of the world, they're just psuedo-cool fur balls in a car commercial.

For its fifth outing, David & Goliath has crafted an, ahem, transformational spot for the 2014 Kia Soul in which the hamsters go through a transformation of their own. Just as the Kia Soul has received a makeover, so do out fat, furry friends.

While we love the work, we're not sure we love the hamsters' svelte new look. We'd carved out a special spot in out heart for these fatties who, over the years, make us laugh and dance like a school girl when each new spot was released.

Now, the trio is just like every other self-indulgent, overpaid Hollywood movie star or musician. What's next? Twerking with Miley Cyrus during next year's VMAs?

Don't take this the wrong way. We love the work. But where do you go from here? Alas, we are confident the creative geniuses at David & Goliath will, once again, deliver the awesome.