Message in A Bottle(s) Calls Attention to Plight of Lake Huron

This past Canada Day weekend, john st. teamed up with a new not-for-profit, Stop the Drop, to help raise awareness for the drop in Lake Huron's water levels and drive government action. The result was a stunt that called attention to the plight of Lake Huron's lowering water levels by placing hundreds of messages in bottles on the beach giving voice to a lake that can't ask for help on its own.